Now that my infographic is complete I would like to explain the communication objectives behind what I created in my final infographic in four groups,
Simplistic – Process – Visual – Effective
Simplistic:
I wanted my final piece to be an image that a viewer would look at and clearly understand what was happening and what the information being portrayed was meaning. The way in which i tried to make this happen was by colour co-ordinating the four different topics (food, sleep, time and tech) so that those four ideas were visually separated and grouped together. I also had an icon above each set of three ideas with what words of the topics along with the icon so that it was accurately categorised, by giving it a simplistic structure of categorisation I was hoping it would have the effect where it would be easy to understand an d clear to capture the meaning.
Process:
Because it is an infographic its purpose is to provide information in a visual way, because the topic I did was “how to resist procrastination” the most logical way to display this information was through a process focus. My ideal result would be that the infographic I created would guide the gaze of the viewer in a way where they would understand the process of the information i was communicating to them. Week looked at the constructivism theory/approach which was a carry on idea from the Gesalt theory from week three where it deserves the viewers eye motion and how we make sense of what we see. I wanted the layout of my infographic to have a logical hierarchy so the viewer can follow a logical path through the process i was trying to communicate in the infographic. I did this by starting with a clear and bold title at the top of the page and then split the four groups of tips into four group across the middle and then finish with the word “completed” to show the end at the bottom to guide the viewers eye from top to bottom.
Visual:
Visually I wanted to make my infographic very interesting but not to cluttered and over the top. How I started was just doing each idea in a circle that lead down to the completed sign, but decided that was too simplistic and then decided to make each point an icon or a shape to represent what the words inside the image was saying. In order to create those icons i had to do quite a lot of research into what kind of look i wanted and then traced the image i liked the most with the pen tool or create images with the shapes in illustrator. These skills of using the tools in illustrator was definitely the most helpful skill I had and was a direct result of what i had learnt in class, especially with the pen tool in week nine. I wanted my infographic to visually communicate in words as well as icons and be appealing to look at through the use of colour.
Effective:
Lastly, I wanted my infographic to be effective, to be something that a viewer would look and and firstly like, but also understand. Visually, content wise and the knowledge in the infographic was what i focused on and believed would be the combination to make it look and be effective, visually like i explained above i used icons, colours and texts. With content I wanted there to be a working together between text/words and icon so that together they made the message stronger and would hopefully be something that would stock in the memory of the viewer like talked about in the cognitive theory in week nine. Knowledge was just wanting the viewer to learn something or take a tip away with them. Over all i just wanted the infographic to serve it purpose of being visually and content effective.
Sofia Visual Communication 
